Ratings, reviews and reputation are some of the few essentials every F&B business requires to succeed in the industry. These factors are just as important as the quality of service and food offered.
While the restaurant’s reputation may be built on the ratings and reviews, these ratings are given by not only industry professionals, but customers as well. In some cases, customer reviews or ratings hold as much weight the industry professionals.
There are no shortcuts to achieving success, where restaurants are expected to constantly maintain or improve on their quality of food and service. In addition to whipping up delectable dishes, here are four other factors to master when becoming the perfect restaurant.
Provide Excellent Service
Service goes beyond the quality of your food. In fact, some customers may place more importance on the dining experience than the actual food. While efficiency plays a role, excellent service also entails being attentive to the customers’ needs. Providing excellent service can be achieved by sending your staff for training to ensure uniformity in customer experience. This also contributes to the consistency of your establishment.
Hygiene, or the lack thereof, will affect the appeal of your business, the reputation of your restaurant and possibly cost you the business. The appearance of the venue is usually what first catches the eyes of the customers.
To ensure hygiene levels, you may also consider sending your staff for hygiene courses. The course will ensure your staff has the relevant training and knowledge necessary. Additionally, attention to details also makes a difference. For example, the cutleries should be impeccably clean and spotless. If you have a hard time executing this, invest in a dishwasher. Any Singapore restaurant kitchen equipment dealer will be able to offer you a variety of dishwashers or other cleaning supplies and equipment that you may need. Ensure you have the necessities for a hygienic and spotless restaurant.
A Well-Trained Team
Having well-trained staff working at your restaurant is part of providing excellent service. Your staff has to be well informed about their duties and understand the direction of your restaurant. This way, they will be able to provide your customers with the appropriate experience. A team of well-trained staff will help to cater to the different types of customers, their needs and how to address them professionally. establishment.
Personalise Your Service
Each restaurant has its own signature detail. Be it a dish, service, or ambience, there will always be one element that your restaurant is known for. That being said, this does not mean that you are unable to stray from it. Though that might be your “mark”, it’s also best to be known for meeting your customer’s needs instead of being inflexible.
Customers are bound to feel more valued when you are able to personalise your service to suit their requests, if applicable. It might just be a simple act of swapping a dish or specially preparing a vegetarian version of a certain dish. These small actions can make all the difference to their experience and will win stars in the form of ratings and reviews as well as a place in their hearts. However, this does not mean that you should give in to every request, but only to the ones that are deemed reasonable.
These tips will help you work your way to achieving the five-stars that you have set your sights on. However, in the process, you may face setbacks and/or negative feedback. Take everything in stride to improve your restaurant instead.